ESCAPE HOW ANIMATION BROKE INTO MAINSTREAM IN 1990S SC

Description

"Nowadays it doesn't seem so that people from 20 to 60 quote Bugs Bunny, collect animation art or look forward to a new animated DVD chock full of extras. Growing up in the 1950s and '60s, cartoons were definitely kid's stuff. But by the late 1980s the status of animation had begun to change. Today, there's nothing wrong with adults decorating their work cubicle with Loony Tune action figures or a Betty Boop figurine. Michael Dobbs, who's written for Animato and Animation Planet magazines, examines how animation went from being perceived as a throwaway medium aimed at kids to a commercial artform for both adults and children. How did this change take place? How did an adult fan base for animation emerge? This book, chock-full of interviews and photos, examines the change in the animation industry."